Celebrating Norchem’s 2024 Milestones
December 30, 2024 | Erica Cottey
As we wrap up 2024, Norchem celebrates another year of growth, innovation, and unwavering commitment to our values. This year marked 46 years of providing sustainable and trusted solutions to our customers. Here’s a look back at some of our proudest moments:
AN AWARD-WINNING YEAR
Norchem received top honors at the TRSA Supplier Video Awards:
Gold: Celebrating partnerships with Miller’s Textile Services and Emerald Textiles.
Silver: Acknowledging our collaboration with Ace ImageWear in Kansas City.
Honorable Mention: Above and beyond service, Karineh Minissian.
Karineh Minissian, representing Norchem, graciously accepted the awards at the TRSA Legislative Conference in April. She expressed gratitude for our partners and honored the legacy of our founder, Kevin Minissian. Her speech underscored the importance of storytelling in connecting the industry to its human impact.
Watch the video on our YouTube channel.
ADVOCATES FOR THE TEXTILE INDUSTRY
Karineh Minissian and Chad Folkerts represented Norchem at the TRSA Legislative Conference in Washington, D.C. They joined industry leaders to advocate for critical issues affecting textile services, foster dialogue with policymakers, and strengthen camaraderie within the industry.
Karineh remarked, “It’s exhilarating to stand alongside peers and lend our voice to initiatives that move our industry forward.”
Read more about the TRSA Legislative Conference by clicking here.
This year, we proudly participated in a number of industry conferences, including the CSC Conference, TRSA’s Annual Conference, WTSA’s Annual Conference, and the ARTA Education Conference, for which Vaughn Minissian represented Norchem at the plant tour of Emerald Textiles in San Diego. Norchem continues to support ARTA’s mission to promote environmental stewardship within the textile maintenance industry.
Houri & Karineh Minissian at WTSA's Annual Conference // Vaughn Minissian at the ARTA Education Conference
2024 INSTALLATIONS
Norchem achieved several significant installation milestones in 2024, furthering our mission to deliver sustainable water and chemical solutions. These successes underline our commitment to solving challenges with precision and innovation.
Some of our 2024 installations include Hapuna Laundry, California Linen, Swiss Cleaners, Contec, Alsco’s new plant in Vista, CA, Imagefirst in Denver, CO, and Phoenix, AZ plants, City Laundering Co’s Pine City plant, Triple D Uniform & Linen Service, and Hotelier Linen Service in Miami, FL.
We wrote about the upgrades for Triple D and Hotelier Linen in our blog earlier this year. Click here to learn more.
EXPANDING INTO EUROPE
This year marked a significant milestone: Norchem’s expansion into the European market through our partnership with ML-Systems ApS. As the exclusive distributor of our UltraPure Water Filtration and Recycling Systems, ML-Systems is paving the way for sustainable solutions across Europe. The first installation in Denmark, planned for early 2025, signals the start of an exciting new chapter.
Managing Director of ML-Systems, Brian Minke, commented, “We are grateful to enter this partnership with Norchem. Both companies are family-owned, and we share the vision to implement sustainable solutions within the industry. Everyone can agree that with the ESG agenda, the laundries need to consider their impact on the planet, and we have the technology to help them achieve their goals.”
Texcare International 2024 in Frankfurt provided the perfect platform to introduce our advanced water recycling and chemical solutions to a European audience. Norchem’s commitment to clean technology and sustainability resonated with attendees as we officially launched our European operations.
Read more about our partnership and expansion into Europe here.
LOOKING AHEAD
As we close out a remarkable year, we extend heartfelt thanks to our employees, partners, and customers. Your trust and collaboration inspire us to continue innovating and leading in sustainable solutions.
Here’s to another year of growth and shared success in 2025!