Norchem Expands into Europe: New Distributor Partnership for Sustainable Water Systems
October 31, 2024
Norchem is excited to announce a significant milestone in our journey toward global sustainability: our first official expansion into the European market through a strategic partnership with ML-Systems. As the exclusive distributor and systems integrator for Norchem’s UltraPure Water Filtration and Recycling Systems, ML-Systems will bring our advanced water and wastewater recycling technologies to industrial laundries across Europe, starting with our first installation in Denmark in early 2025.
A New Era in Sustainable Laundry Solutions
For decades, Norchem has been a leader in clean technology and water management solutions, helping laundries in North America reduce their environmental impact, conserve resources, and optimize operational efficiency. Now, with the rising demand for sustainable solutions in Europe and increasing water costs, Norchem is ready to make an impact on a global scale. Our partnership with ML-Systems represents a key part of our strategy to expand internationally and address the growing need for effective water management technologies in Europe’s laundry sector.
Why ML-Systems?
ML-Systems is known for its deep expertise in sustainable technology and its established presence throughout Europe. By partnering with a distributor and systems integrator of ML Systems’ caliber, Norchem ensures that our innovative solutions reach laundries across the continent efficiently and with the highest level of support. ML-Systems’ extensive network and knowledge of the European market make them the ideal partner to help us deliver our cutting-edge water recycling solutions.
The First Installation: Denmark, Early 2025
We are thrilled to announce that our first European installation of the UltraPure Water Filtration and Recycling System is scheduled for early 2025 in Denmark. This initial project not only marks our entry into the European market but also exemplifies the kind of impact we aim to make: reducing water and energy consumption while helping laundries meet increasingly stringent environmental regulations.
Norchem President Vaughn Minissian emphasized the importance of this installation, stating, “The demand for high-quality recycled water in Europe is evident, and the rising cost of fresh water makes our technology a viable and impactful solution for the market. This partnership allows us to provide sustainable options to more businesses, supporting both their operational efficiency and environmental goals.”
Key Benefits of Norchem’s UltraPure System
Norchem’s UltraPure Water Filtration and Recycling System is a game-changer for laundries looking to reduce their environmental footprint and improve cost-efficiency. By recycling wastewater and reclaiming valuable heat, our systems help laundries significantly lower their water and energy costs, all while meeting rigorous compliance standards. With this technology, laundries can expect:
- Reduced water and energy consumption
- Compliance with environmental regulations
- Lower operational costs and faster ROI
- Enhanced sustainability for long-term environmental impact
Managing Director of ML-Systems ApS, Brian Minke commented, "We are grateful to enter this partnership with Norchem. Both companies are family-owned, and we share the vision to implement sustainable solutions within the industry. Everyone can agree that with the ESG agenda, the laundries need to consider their impact on the planet, and we have the technology to help them achieve their goals.”
Looking Ahead: Opportunities Across Europe
This partnership is just the beginning of Norchem’s vision for Europe. With ML-Systems’ expertise, we plan to expand our reach across the continent, introducing our innovative water technologies to laundries in various countries. By leveraging ML-Systems’ knowledge of local markets, we’re confident that Norchem’s solutions will continue to be a powerful force in promoting sustainable practices in the laundry industry.
Chad Folkerts, Vice President of Engineering, Automated Systems Division at Norchem, remarked, “We are thrilled to partner with ML-Systems to bring Norchem’s technology and systems, perfected over three decades specifically for the laundry industry, to the European market. By combining Norchem’s specialized expertise and engineering with ML Systems’ skilled technical and sales teams, this collaboration will enhance the accessibility and impact of our technology in Europe. Together, we’re enabling laundries to significantly reduce their carbon footprint and realize substantial savings, marking a pivotal step toward more sustainable practices in the industry at a global scale.”
As we take this exciting step, we remain dedicated to our mission of advancing clean technology and supporting businesses in achieving their sustainability goals. We are grateful for the opportunity to work with ML-Systems and look forward to helping European laundries meet the challenges of tomorrow with innovative, eco-friendly solutions.
Join Us on This Journey
Norchem’s expansion into Europe represents a new chapter in our story, and we’re thrilled to bring our trusted solutions to a global audience. To learn more about our partnership with ML-Systems and how our UltraPure systems can benefit your business, visit our website or reach out to us directly.
--
Together with ML-Systems, Norchem is ready to make a lasting, positive impact on the European market, one laundry at a time. Stay tuned for more updates as we prepare to launch our first system in Denmark and continue expanding our reach in the years ahead.