Division Breakdown | Advanced Textile Care

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"Our divisions were created as the Norchem team continued to pursue solutions for challenging environments. With each successful solution, came a new product offering. Over time, our product offerings eventually spanned 4 divisions." 

 - Vaughn Minissian, Norchem President

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Division Breakdown | Advanced Textile Care

We have spent years perfecting our textile care solutions, and our Advanced Textile Care division has made tremendous strides in wash and clean technology for all laundry markets. It was as soap chemists that we planted our roots, and today our solutions have become the industry standard. We are proud to offer wash aisle benefits, such as enhanced fabric tensile strength, softness, and lowered stain factor; all while making sure our chemicals meet and exceed environmental safety standards. 

Norchem has built expertise in laundry chemistry for over 40+ years now. We know a thing or two about what it takes to clean textiles. Whether it’s programming wash formulas, developing new surfactant technology, or troubleshooting bizarre stains; our soap knowledge is second to none. 

All of our wash formulas are designed and executed with three objectives: fabric longevity, utility conservation, and, most importantly, product quality

NUpHASE PRO®

A new eco-friendly laundry chemical program for cleaner and brighter laundry, without the need for added alkali and sour. 

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NUpHase Pro works by utilizing unparalleled emulsification and suspicion to lift fats, oils, and Grease, medicine stains, and protein stains with more efficiency. It works effectively with peroxide, as well as low-temperature chlorine bleach, delivering brighter linen. What’s more, it’s better for textiles. It extends the life of your fabrics by reducing the degradation from alkaline hydrolysis that can occur in high pH conditions. The formulation reduces fabric roughness, eliminating the need for softener in light-to medium-soil applications. NUpHase Pro can also eliminate the yellowing that is associated with improperly rinsed and neutralized alkali washes, and reduces lint and residual chemicals that can cause static.

AlkaPon™

A cost-effective alternative to NUpHASE Pro, that combines alkalinity, powerful detergency, stain removal, and excellent quality.

ALKAPON provides excellent wetting, soil suspension, oil and grease emulsification, fast rinsing and improves stain removal with hydrogen peroxide and chlorine bleach. By controlling oxidation of stains, it minimizes fabric degradation and lowers bleach use. 

ColdClean™

Our innovative system of three liquid products thoroughly cleans fabrics, deodorizes, and brightens linens without the need for hot water.

With incoming water between 70- and 80-degrees Fahrenheit, on select formulas, you can eliminate your water heating costs, use less water during wash cycles, and increase the life and quality of your hospitality textiles with less abrasive wash steps. The three product system deployed to achieve this is the detergent (ColdClean® 1), the stain remover (ColdClean® 2), and the Oxidizer (ColdClean® 3). We further offer an optional Softener called CoolSoft if required.

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Our formulations make the need for liquid and dry alkali obsolete, delivering a deeper, smarter clean without the additional chemical needs, and wear and tear of conventional alkaline systems. Experience longer-lasting fabrics, fewer chemicals, a reduction in lint and utility costs, a lower rewash percentage, and an improved bottom line.