NORCHEM Launches New High-Performance NORBRITE® (NPE & APE free) Liquid, Laundry Detergent With Superior Cleaning

Los Angeles, CA – July 12, 2005 – Norchem Corporation, announced today the availability of a new generation proprietary state-of-the-art detergent named NORBRITE® (NPE & APE free) for the laundry industry. NORBRITE® a universal product demonstrates superior performance in a wide variety of cleaning applications, including healthcare, hospitality, linen and industrial.

NORBRITE® features Norchem’s innovative technology and research in developing superior high-performance products for continuous tunnel washing and washer extractors. Laundries using this new product have benefited from improved quality, higher efficiency, lower wash over, lower water use, stain removal, and enhanced cleaning performance at low temperatures.

Norchem®’s NORBRITE® detergent removes some of the toughest and most frequently occurring oil and grease stains, carbon, protein-based stains, starch and medical stains. Also, the superior efficiency of this detergent offers the possibility to reach cleaning performance at lower dosage than standard detergents.

NORBRITE® prevents color loss, shading, protects the fabric from mechanical and chemical damage, and reduces bleach consumption. The new NORBRITE® product also demonstrates a significant improvement in performance and consistency in fabric color and brightness compared to existing laundry products in the market.

NORBRITE® combined with Norchem’s NORFLOW-WIN® chemical injection system and the ULTRAPURE® wastewater recycling system offers laundries the optimal competitive advantages and lowers operating costs. Overall, NORBRITE® offers tremendous benefits to the laundry industry: quality, fabric, energy, water, productivity, environment and lower operating costs.

“We are pleased to offer our NORBRITE® detergent technology to the laundry market,” said Kevin Minissian, Vice President of Norchem Corporation.

“The improved cleaning performance allows us to show our commitment to laundry industry. Ultimately, NORBRITE® high-performance quality will raise the bar to a new level of differentiating Norchem from the competition.”

About Norchem
Norchem® is a diversified company that develops, manufactur cutting edge equipment, chemical products and services to the laundry, food processing, and wastewater treatment markets. Using an integrated research and development, Norchem’s products deliver innovative and sustainable solutions to many of the problems in industry.

This release represents the judgment of Norchem as of the date of this press release.